[4.3.08]S.H.E "robs" money, 1 year earns 300 million

SHE Earns NT$300m in a Year

The
pop female group, SHE, has been in the entertainment industry for 7
years, and their popularity is still going strong. Despite many
obstacles, their relationship remained steadfast and their earning
capability also soared. Although they are daring on stage, their
financial management style is just the opposite. They would use a small
portion of their earnings to reward themselves and saved the rest.
Hence each of them is a little rich missy.

When one mentioned
SHE, the impression would probably be 3 young girls (actually they are
already in their 20s), bustling and energetic, even to the extent of
being “a little crazy”. To share such a closely knitted relationship
like them, one would think that they are probably friends since
childhood.

They have their different singing ideals and dreams
when they first joined the singing competition, and when grouped
together by the company after the show, they probably have some
reservations towards each other. Yet the 3 girls with different family
background, looks and personalities got along and their friendship
blossomed within the short span of time they all stayed together in the
hostel.

Popular As Ever

SHE has
been in the industry for 7 years already. When they released their 1st
album, it coincided with the unfortunate 911 incident. Amidst all the
sadness, they also thought that that would be their very 1st and last
album. But yet, SHE remained popular till today. No disputes, no
disband; they overcame moments of low in their emotions, and even the
baseless political implications. SHE, is popular as ever.

Just
in 2007 alone, the estimated earnings of SHE is about NT$314m, with
their endorsements for 15 advertisements in China & Taiwan. For 7
years running, SHE is no doubt the most popular female group in Asia,
and hence, earning themselves the undisputable name of “No. 1 Female
Group in the Chinese Entertainment Industry”.

Each member of SHE
is unique in their own ways. Selina is very girly, Ella is very suave,
Hebe is in between. Their vocals also complemented each other, Ella
with her low mellow vocal, Hebe with her high vocals, and Selina with
her sweet medium range.

Leaving Unhappiness Behind

SHE
won over the hearts of many fans right from their first album - “Girls’
Hostel”, with the song “Lian Ren Wei Man” (lit transl: Not Yet Lovers).
They also led the trend to sing translated songs and showcased many
composers in their recent albums. Their fan base comprises of males and
females from all age groups. To add credit to their singing skills, SHE
beat their seniors, Power Station, and won the Taiwan Golden Song Award
for Best Group with the album, “Mei Li Xin Shi Jie” (lit transl:
Beautiful New World).

The biggest crisis for the group would be
in 2003, when Ella suffered a spinal injury while filming for a variety
programme, and subsequently a near-emotional breakdown. The cheerful
girl was almost in tears throughout the whole period. Fortunately her
sisters were around to support her and to help her leave the
unhappiness behind.

Selina said, “I keep telling Ella, she must
not suppress her feelings before myself and Hebe. She must be honest to
share with us as all 3 of us are in this together.” Since then, the
company would give them all a month of rest annually.

Encouraging Fans to Do Charity

A
baseless allegation of taking a political stand started with their
song, “Chinese Language”, and all 3 girls were nearly involved in an
uncalled for political upheaval.

With SHE’s popularity;
paparazzis are tailing them everywhere they go. But the 3 of them would
just laugh the groundless rumours away. As long the photos are
beautifully taken, they do not really care. Loud and a little crazy may
be their screen image, but it is also how they behave in reality and
the best way to relieve stress.

Although they are always seen as
merry and carefree, SHE also has a sentimental side. Since a long time
back, they have already urged fans to stop giving them presents and to
make donations to the charitable organisations instead. As a result,
fans would end up sending them a big stack of receipts from charitable
organisations now.

Ella often says, “We are public figures and
should take the chance to influence, encourage and lead our fans to do
good.” Hence, she would join her friends to help out with the poor in
the mountainous regions. She also dedicated a song, Qiang Qiang, for
her late pug and donated all proceeds to the home for the strays.

In
2007, SHE also visited India. In the dirty and smelly streets of the
poor dwellers, it was surprising to see that SHE, who are used to being
taken good care of, would even take the initiative to approach and even
carry the kids on the streets. None of these were pre-arranged kids,
nor poses meant before the camera.

The princess-like Selina
let the little India girls, full of admiration for her, put their hands
around her waist and hug her; Hebe who often pride herself as one who
does not shed tears easily also cried; while Ella, who was the most
emotional, could hardly take a bite from her meal, as she recalled the
contrasting disparity between them and the unfortunate people on the
streets.

Unity in Strength

When
SHE first started out, they would produce an album once every half-year
and their hectic lifestyle was like a spinning top at full force. Ella
was once unable to adapt to such “fatigue”. However, now all 3 of them
have matured and gotten used to such a lifestyle. Occasionally they
would share that as young artistes, they have lost their youth,
playtime and quality time with their family.

Their hard work
also bore sweet fruits. All 3 of them are seen often at the top of the
charts for being highest earning artistes in recent years. Ella and
Selina bought houses for their families, while Hebe rewarded herself
with a long trip to England. All 3 of them have very prudent financial
management concepts; spending a little, giving to their parents, and
saving up the rest.

Till now, even fans are already numbed to
the rumours of them disbanding; SHE is still very much a group. They
would call each other “Lao Po” affectionately and no one is trying to
outshine each other, as they often says, "We are inseparable."

Translation credit: syyang of Baidu Ella and AF

taken from: CEFC